Cliff leads behaviour change projects across various industries, directly impacting revenues and productivity.
He is a Board Director at UnionDigital Bank and other companies. He was a Partner at a Singaporean AI firm, and a Director at Magenic from inception to acquisition by Cognizant (NYSE: CTSH).
Cliff built and sold a software firm to a VC fund and built a smart lighting firm with customers across 10 Asian countries.
He authored the book Sh*tty Places & Selfish People and teaches in an economics master’s programme. Cliff is a member of the Global Association of Applied Behavioural Scientists.
Cliff has a Master’s in Behavioural Science (Distinction) from the London School of Economics (UK), an MBA and a Master’s in Philosophy.
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